Why We Need to Innovate or Die
In the war on our attention, what are we doing to truly innovate in our community? Not only bring new people to the table, but new ideas?
“Innovate or Die.” I read this poster almost daily at a client’s offices; it features some dead animal carcasses in the middle of a desert road. I think the constant exposure to the image makes it less gruesome then it sounds, but the words are burned into my skull none the less. I see innovation everywhere, the internet makes seeing the new trends as easy as turning on my computer. Every industry is experiencing a revolution, newspapers are making way to blogs, big R&D firms are turning to the masses to solve problems, and Twitter birthed a political revolution.
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