Dear Apathy: Am I a Jerk?

Each week we answer a question from our loyal audience. Our question for this week is:

Dear Apathy,

My game sucks. I’ve got all this really awesome stuff, and my NPC’s rock, but none of my players seem to care. I’ve already had to evict one player from my game for lack of attention, and I have to shout at my players to pay attention at least twice a session. What can I do to make them more interested in my story?

–Jeffrey Carlsen | Apathy Games, Seattle, WA